Judith A. Hale, Ph.D., CPT, ID (ILT, JA+), and ibstpi Fellow [call her Judy].  Her firm Hale Associates has worked with clients in all industries in the private and public sectors for more than 25 years. Clients describe her as someone who:

•         Knows what is going on in the field of performance improvement,

•         Can quickly analyze organizational problems and identify key issues,

•         Gets the job done,

•         Is easy to work with, and

•         Can make sense out of confusion while helping them stay focused on what matters.


Volunteer Roles

Judy has served as president of the International Society of Performance and Improvement (ISPI).  She currently serves on taskforces undertaking research related to credentialing and is leading a taskforce in the development of a performance-based certification for school superintendents.   She has served on the ISPI President’s Advisory Council, on the Illinois Occupational Skills Standards Credentialing Council, and was a commercial arbitrator with the American Arbitration Association. 



Judy was received ISPI’s “Life Member” award in 2008 and the “Gilbert Award” in 2009.  She taught graduate courses in management for 14 years for the Insurance School of Chicago and received the school’s “Outstanding Educator” award.   


Judith speaks regularly at international and national conferences on subjects related to competencies, credentialing, evaluation, implementation, needs assessment, and performance improvement.


Judy’s Publications

Judy's latest book The School Improvement Specialist Field Book (2013) was co-authored by Deb Page.  Judy is also the author of the popular resource about certification - Performance-Based Certification: How to design a valid, defensible, cost-effective program, 2nd ED (2012), the best-sellingresource on performance improvement consulting - Performance Consultant’s Fieldbook: tools and techniques for improving organizations and people, 2nd Ed (2007); Outsourcing Training and Development (2006); Performance-based Management: What every manager should do to get results (2003); Performance-Based Evaluation: tools and techniques for measuring the impact of training (2002); The Training Manager’s Competencies (1989); and co-author of Achieving a Leadership Role for Training (1995).


Judy is a contributing author to the ISPI Handbooks on Evaluation and Interventions (2009) and a contributing author to the ISPI Handbook of Performance Technology, 3rd edition (2006).  She wrote the chapters “The Intervention Questionnaire” in What Smart Trainers Know, ed. Lorraine L. Ukens, Jossey-Bass Pfeiffer (2001) and “The Hierarchy of Interventions” in the Source Book for Performance Improvement, Pfeiffer (1997).   She was the topic editor of Designing Work Groups, Jobs, and Work Flow and Designing Cross-Functional Business Processes, published by Jossey-Bass (1995).  She developed the Standards for the Training Function, 1995, and the Workbook and Guidelines for Designing Valid Tests (1995). 

Judy’s Education and Credentials

Judy was awarded a B.A. from Ohio State University in communications, a M.A. from Miami University in communications, and a Ph.D. from Purdue University in instructional design.  Her doctoral research was on how to control bias in competency studies.